How to Create Sharable and Savable Content

Creating sharable and saveable content is essential for boosting your online presence and driving patient awareness in the aesthetics industry. When your content is optimized for each platform and algorithm, it can generate engagement, build trust, and boost your online presence, ultimately driving patient awareness and growth for your practice. Here’s our secret guide on how to create such content, along with an explanation of the algorithm and importance behind saves and shares. 

Step 1: Choose Relevant Topics and Headlines

Start by selecting topics that are relevant to your field/practice. These topics should address common concerns or interests of your target patient. For example:

  • “3 Procedures That Will Reduce Fine Lines & Wrinkles”
  • “The Ultimate Guide to Skin Care for a Youthful Glow”
  • “The 5 Surprising Medical Benefits of a Tummy Tuck” 
  • Etc., etc.

Your headline should be catchy, informative, and offer a clear promise or benefit to your target patient.


Step 2: Create High-Quality Content

Ensure that your content is well-researched, accurate, and provides valuable information. It’s essential to establish your authority and expertise in your field. Use a mix of text, images, graphics, and videos to make your content visually appealing and engaging.


Step 3: Write Shareable and Saveable Content

Here are some tips for creating written content that people are more likely to share and save:

  • Address Pain Points: Identify the common problems or questions your patients have and provide solutions in your content. For example, discuss various treatments for fine lines and wrinkles.
  • Tell Stories: Share patient success stories or testimonials related to the topic. People relate better to real experiences.
  • Include Actionable Tips: Offer practical advice or tips that patients can implement in their daily lives.
  • Keep It Concise: Avoid excess verbiage to keep your content easy to understand.


Step 4: Optimize for SEO

Make sure your content is optimized for search engines. Use relevant keywords, meta tags, and structured data to improve visibility in search results. When people can find your content through search engines, it increases the chances of shares and saves.


Now, let’s talk about the algorithm and importance behind saves and shares.

Saves and shares play a significant role in boosting your online presence and driving patient awareness. Here’s why they are essential:

  • Social Proof: When people see that others have saved or shared your content, it creates a sense of trust and credibility. They are more likely to engage with content that others have found valuable.
  • Algorithmic Impact: Social media platforms consider engagement metrics like shares and saves when determining the visibility of content. The more shares and saves your content receives, the more likely it is to appear in people’s feeds and search results.
  • Extended Reach: Shares expose your content to a broader audience, potentially reaching individuals who may not have found it otherwise. This can lead to increased brand awareness and patient referrals.
  • Community Building: When your content is shared, it can foster a sense of community among your audience. People may comment, ask questions, and engage with your content, allowing you to build a loyal online following.


Don’t forget to *save* this post for the next time you’re creating content! 

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