What the IG Algorithm *Really* Cares About

The Instagram algorithm is a complex, data-driven system used by the platform to determine the order in which posts appear in users’ feeds. It analyzes user behavior, engagement patterns, and content relevance to curate a personalized feed for each user. Understanding how the Instagram algorithm works is crucial for anyone using the platform, *especially* for practice owners looking to reach their target patients. Keep reading for 5 things the IG algorithm ACTUALLY cares about and how you can play into it.


Encourage engagement on your posts by asking questions in your captions or using interactive features like polls and quizzes in your Stories. Respond promptly to comments and engage with your followers’ content as well.


Content Relevance

Use relevant hashtags and captions that accurately describe your content. Instagram’s algorithm considers these factors when determining where to place your posts in users’ feeds. Research and use hashtags that are popular in your niche.



Post consistently and at times when your audience is most active. You can find this information in Instagram Insights. Consistency in posting helps your content stay relevant in users’ feeds.


User Interaction

Interact with accounts that are relevant to your niche and engage with your followers’ content. Liking, commenting, and sharing others’ content can lead to increased visibility and reciprocity in engagement.


Profile Completeness

Ensure your Instagram profile is complete with a profile picture, bio, contact information, and a link to your website or landing page. A well-optimized profile helps Instagram understand your content and target patients better.


Remember that Instagram’s algorithm is designed to prioritize content that keeps users engaged on the platform. By focusing on these five factors and consistently creating quality content that resonates with your audience, you can improve your visibility, reach, and engagement on Instagram.

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