Does it matter what time of day you post to Instagram?

Timing is everything… or is it? ? Is there an “ideal” time to post on Instagram? ? 

According to Later, the best time to post on Instagram is between 8am-10am CST. They analyzed 12 million Instagram posts and found this window the most engaged.

If you want to get super detailed with it, Later also provided the best time to post by day:

Monday: 5am, 9am CST⠀
Tuesday: 3am, 8am CST⠀
Wednesday: 6am, 7am and 10pm CST⠀
Thursday: 8am, 11pm, and 6pm CST⠀
Friday: 4am, 12pm, and 2pm CST⠀
Saturday: 10am, 6pm, and 7pm CST⠀
Sunday: 6am, 7am, and 3pm CST

What’s your favorite time of day to tell your story on Instagram?

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