Instagram Marketing Trends in 2020

What are the top trends for Instagram in 2020? Thanks to our friends at Later, we’ve got you covered!

Today we talked all about the biggest trends to anticipate on our Instagram live, which we’re sharing in the video link below.

Some of the trends we’re most excited about:

  1. Visual shifts in content creation: authentic content that is NOT overdone is going to be a huge hit this year. Think about the “no edit” edit, meaning the photo looks like it hasn’t been overdone or overly editorial.
  2. You can now SHOP directly from Instagram – this is HUGE for e-commerce/product-based businesses. Traditionally, influencers relied on monetization platforms such a LiketoKnowit and ShopStyle. With the latest rollout of “Shopping From Creators”, Instagram a looking to take more control of monetization on its platform.
  3. The TikTok takeover: if you haven’t checked out TikTok yet, you’re missing out. It’s seriously addicting. And with 50 million active users, it’s the next “up and coming” social media platform to keep an eye on. You can easily use it as a video editor and it’s starting to attract big brands such as Chipotle and NBA.

To read the full article, head on over to this link.

To watch today’s Instagram Live, check out the video below:

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