The IG algorithm can feel like a moving target –  just when you think you have it figured out… BAM! It changes! 

Let’s simplify things. The algorithm has moved away from favoring timelines, and now favors interest. What does this mean? There are 5 main factors it takes into account when ranking the posts you see on your feed:

• Time Spent
• Likes
• Comments
• Saves
• Taps on Profile

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