Instagram Reels: First Release

TikTok has become a household name in what basically feels like overnight. Especially for those who have teenagers or young adults at home.

Instagram has caught wind of the major uptick in TikTok’s popularity- and with TikTok currently being named THE most downloaded app in 2020, Instagram has been at the drawing board creating a solution for “whats next”.

Instagram Reels has been released in Brazil, Germany, France and India as of today (July 7, 2020). The feature inside the Instagram app competes with TikTok and includes similar functions that allow content creators to develop a creative 15-second video with music in the background.

With rising tensions between TikTok and many other countries (the US is looking into banning it due to privacy concerns), Instagram may take the win.

What do you think? Would you use the Reels feature on Instagram? Or are you already too committed to TikTok?

Read/watch the full recap on our blog:

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