Generation Z is the largest population on earth ? right now.
Yep – it’s true! Gen Z makes up the largest consumer population ? meaning they have the most buying power, just barely surpassing millennials. ?
These 10-24 year olds are entering the workforce and will continue to do so over the next decade, which means we have some research to do. ?
It’s important that the advertising and marketing efforts of businesses are designed to speak to this demographic, while it’s also important that business owners or hiring managers understand what’s important to this next generation. ?
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