A suggested account on Instagram is an account recommended by Instagram’s algorithm to users who might be interested in following it. 

These recommendations appear in users’ Explore pages, on the “Discover People” section, and as suggestions when someone follows a related account. Being a suggested account is HIGHLY valuable because it can significantly boost your profile’s visibility and attract new followers. Keep reading for our 3 quick tips for becoming a suggested account on Instagram.

Produce High-Quality, Consistent Content

Instagram’s algorithm favors accounts that consistently post high-quality, engaging content. Ensure your photos and videos are well-composed, visually appealing, and align with your niche or practice/provider identity. Consistency in posting helps keep your audience engaged and signals to Instagram that your account is active and relevant.

Use Relevant Hashtags

Incorporate relevant hashtags in your posts. These tags help Instagram categorize your content and make it discoverable to users interested in those topics. Research and use trending and niche-specific hashtags to increase your chances of being found by a wider audience.

Engage Actively with Your Audience

Interaction with your followers is crucial. Respond to comments, reply to direct messages, and engage with other users’ content. This two-way engagement not only strengthens your relationship with your existing followers but also signals to Instagram that your account is valuable and should be suggested to others.

Being a suggested account boosts your profile in a number of ways: 

• Increased Visibility — When Instagram suggests your account to users who share interests or follow related profiles, it exposes your content to a broader audience. This increased visibility can lead to more profile visits and post interactions.
• Attracting Relevant Followers — Suggested accounts are often shown to users with similar interests or behaviors. As a result, the followers you gain through suggestions are more likely to be genuinely interested in your content and engage with it.
• Growth and Engagement — Being a suggested account can accelerate your follower growth rate and increase engagement metrics like likes, comments, and shares. This, in turn, signals to Instagram’s algorithm that your content is engaging and should be promoted further.
• Improved Credibility — Being suggested by Instagram lends credibility to your profile. Users are more likely to follow and engage with accounts recommended by the platform, as it implies a level of trustworthiness.

Becoming a suggested account on Instagram is a valuable opportunity to boost your profile’s visibility and attract new, relevant followers. To increase your chances of being recommended by the algorithm, focus on producing quality content, utilizing relevant hashtags, and actively engaging with your audience. By doing so, you can use the power of Instagram’s recommendations to grow your presence on the platform — and attract new patient leads.